Yoga Journal
Hyperbole, Simple Solutions - "Change your diet, Change the world."
Beautiful people - Attractive Yogis on the front page.
Technological shift - They now have a website you can access the same information on as you can in the magazine. As well as Yoga Journal Blogs.
Personal Shift - The website helps to bring people together and blog about their experiences while also sharing thoughts, techniques, and revelations.
Aesthetic shift - Convergence, we went from magazine to website, while looking at it all on a class computer, through a projector.
Discursive shift - They have a blogosphere connected to the website, where yogis can share their ideas.
The value messages in Yoga Journal are geared towards a specific group of people. Those who practice yoga. The majority of these people are concerned with health and spirituality so their articles are mostly on Eating right Wisdom and Practice.
They even have videos to show you how to do poses properly and music thats appropriate for meditation and yoga sequences on their website.
Beautiful people - Attractive bendy people on the cover
Satisfactory magazine analysis/oral presentation, Kara.
ReplyDeleteClearly, you are a YOGA fan.
Do much more with your power tools here - give us more hyperlinks, as well.
I am intrigued by the individual yoga-related blogs here - a neat idea.
Feel free to enhance this post, and let me know.
Yoga on!
Gage